Floop initially served as a tool to solve our own problem, helping us establish a great customer feedback loop as a product team in a leading global B2B SaaS business.
With a continuous flow of support tickets, NPS survey submissions and live agent customer conversations across CRMs and various customer engagement tools, there's a heap of unstructured data available, but no manageable way to draw insights, trends or impact from it.
All in all, a lot of data, a lot of things in place, but limited insight and never enough time to trawl through it and make sense of it, or a recency bias when getting the feedback from customer support, customer success and sales teams.
Yet, this is where your greatest source of learning exists, this is where great customer feedback loops live.
Surely, we weren't the only product team facing this problem. We thought we could help more product teams build great products through strong customer feedback loops.
So began Floop.
We believe your most unhappy customers are your greatest source of learning. This is why we help product teams build better products through strong customer feedback loops. Floop will harness the data across support tickets and customer conversations to bring actionable insights that drive better product roadmaps.